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10th Sticky Wicket first to adopt Industry Initiative

Fundraising cricket tournament Sticky Wicket is back for its 10th anniversary this year. It is the first event to adopt the newly-launched Industry Initiative (I.I) kite mark (below left).Industry Initiative Blue BG-02

Event industry professionals will play a round robin cricket competition on 20 July at The Hub, Regent’s Park.

Sticky Wicket has raised over £325,000 for the Lord Taverners over its 10-year history, but has also been integral in bringing the events and exhibitions industry together to network, relax and have fun.

The money raised from last year’s Sticky Wicket paid for a 16-seater fully adapted minibus for Linden Lodge School in Wimbledon. This year will see proceeds going towards a minibus for the Markfield Project in Tottenham.

Mervyn Ramsay, founder of Sticky Wicket said: “We love the idea of the Industry Initiative and are touched to have been given the recognition. It means a lot to us and underlines the amazing work the industry has done over the last 10 years of Sticky Wicket.

“It’s going to be another brilliant day for the great and the good of the industry to relax informally, spend some time together and raise some money.”

The I.I was launched by Mash Media only last week to bring together the many events and initiatives that do ‘good’ for the industry under a central campaign.

“This is exactly why we launched the Industry Initiative, it’s about the events industry doing good things; for charity, for each other,” said Jamie Wallis, creative director, Mash Media. “It’s a brilliant start to the life of the I.I and we hope it encourages more likeminded campaigns to seek the kite mark.”

If you would like to use the I.I Flag, email jwallis@mashmedia.net or ii@mashmedia.net.