Apple apartments given the Fab treatment

Projection Advertising transformed the former base for Apple Records and the Apple Boutique, as part of the launch of luxury apartments.

Utilising two 15K projectors, Projection Advertising adorned the Grade-II listed building – on the corner of Baker Street and Paddington Street in London – with a contemporary interpretation of the famous psychedelic-style mural by Dutch group The Fool, which had originally adorned the Apple building in its heyday.

The image was projected with the strapline ‘another beautiful place for beautiful people’ – echoing Paul McCartney’s description of the Apple Boutique as ‘a beautiful place where beautiful people can buy beautiful things.’

“It was wonderful to play a part in such an historic occasion,” Tom Burch, managing director of Projection Advertising, said.

“The launch of these fabulous apartments marks the 45th anniversary of the closure of the Apple Boutique and the move of Apple Corps, and it’s also 50 years since Beatlemania first took hold.

“We hope that through our interpretation of the original mural we’ve managed to recreate a sense of the avant-garde [for] which the Fab Four were renowned.”

The Apple Apartments have a unique place in Beatles history. Specialist investor and developer The Malins Group has restored and redesigned the interior to create five apartments with contemporary interior design and a splash of 1960s pop culture.

Apple apartments given the Fab treatment

Projection Advertising transformed the former base for Apple Records and the Apple Boutique, as part of the launch of luxury apartments.

Utilising two 15K projectors, Projection Advertising adorned the Grade-II listed building – on the corner of Baker Street and Paddington Street in London – with a contemporary interpretation of the famous psychedelic-style mural by Dutch group The Fool, which had originally adorned the Apple building in its heyday.

The image was projected with the strapline ‘another beautiful place for beautiful people’ – echoing Paul McCartney’s description of the Apple Boutique as ‘a beautiful place where beautiful people can buy beautiful things.’

“It was wonderful to play a part in such an historic occasion,” Tom Burch, managing director of Projection Advertising, said.

“The launch of these fabulous apartments marks the 45th anniversary of the closure of the Apple Boutique and the move of Apple Corps, and it’s also 50 years since Beatlemania first took hold.

“We hope that through our interpretation of the original mural we’ve managed to recreate a sense of the avant-garde [for] which the Fab Four were renowned.”

The Apple Apartments have a unique place in Beatles history. Specialist investor and developer The Malins Group has restored and redesigned the interior to create five apartments with contemporary interior design and a splash of 1960s pop culture.