Video services and projection mapping consultants Bluman Associates collaborated with experiential agency Mission to create the event launch of Microsoft’s digital personal assistant ‘Cortana’.
BMX trail rider Danny MacAskill completed the largest ever loop-the-loop on water, set to a backdrop of projection-mapped content, live on the River Thames. The projection mapping content was designed, collated, and executed by the Bluman team.
“Projection-wise this was a tricky build, due to the loop-the-loop structure blocking some of the surface,” said Bluman Associates MD Pod Bluman. “To ensure the entire screen was mapped perfectly we used two sets of projectors positioned at unusual angles. This made sure it looked seamless from every angle.”
The content and animations for the screen were created by Bluman Associate’s in-house editing team and focused on bringing to life the visual persona of Cortana. It included key messages to educate the audience about the role of Cortana, who acted as Danny’s personal assistant throughout his training for the activation.
“We have worked with the team at Mission since the early stages of project development, including creating pre-vis videos to bring the concept to life for the client,” Bluman added. “The end result looked absolutely amazing and was definitely one of the more unusual projects that we have been involved in.”