BUPA’s 10K Run in Gateshead featured a social signage solution from EventBeat that was designed to engage and motivate runners.
EventBeat supplied the solution so that it displayed personalised motivational messages to individual runners at the NOVA International-organised run.
Using several large digital social screens strategically placed throughout the event, EventBeat captured images of individual runners, tracking their unique identification codes, and put up personalised messages to keep them motivated further along the track. The messages were branded in association with sponsors Puma, reinforcing the brand further to participants.
“We utilised a wireless SD card within the camera which was linked to our bespoke backend software to relay the information to the big screens deployed around the track,” said EventBeat account manager Michael Wilde.
“On average, we had merely 50 seconds until the runners got to the screens,” he added.
Following the success of the run, the company is now in talks with NOVA to deploy similar solutions at mass sporting events up and down the country.
Richard McFaul at NOVA commented: “We looked to EventBeat to deploy a unique solution for this particular event due to its expertise in this particular area,” said NOVA’s Richard McFaul. “From concept right through to delivery their ‘can do’ attitude impressed us and everyone at BUPA’s 10K Run was delighted with the results.”