Butlins has announced plans for a new West Lakes Village at its Minehead site in Somerset. The new accommodation will provide, from spring 2015, a different option for any event booked at the resort.
The design provides a nod to the resort’s past, inspired by the iconic chalet concept.
Butlins in Bognor has led the brand’s assault on the events market, with new hotels and big investment in giving the resort a major facelift over the past few years.
Butlins properties have been used as alternative ‘luxury’ festival accomodation.
Now the Minehead site, hitherto the least equipped for hosting events, is making big strides with a £16m investment.
Colour, well-being and retro nostalgia are the watchwords of a plan that will deliver 117 new chalets by the spring.
Many chalets will offer private water-edge balconies and views of the lakes. Complimentary Wi-Fi will be part of the new offer.
Teambuilding and sports activities are a big part of the package offered by the Butlins Conference & Events division and organisers can hire theWest Lakes Village exclusively by agreement.
Butlins is using the phrase ‘corporate playground’ to describe its USP in the conference venue market. And across the three UK sites, its event spaces range from boardrooms to 5,500 capacity arenas.