BVEP launches industry research initiative

The Business Visits & Events Partnership (BVEP) has announced the launch of its industry ‘research on research’ project, as National Events Month begins today (1 October).

Designed to provide “a central, online, searchable and freely accessible point of reference” for individuals looking to find existing research on the events sector in the UK, the project will be in the form of an online directory.

The aim is to catalogue, on behalf of the BVEP and for the benefit of the entire UK events sector, both industry-generated and academic research that has been produced since 2000, with the first stage to be completed by March 2016.

This will include a brief reference on each item of research with appropriate links and details of how to access the data.

“This is a highly significant piece of research, commissioned by the BVEP and announced during National Events Month, which we believe will be of benefit to the entire sector,” said Michael Hirst OBE, chair of the BVEP.

“We judge this project to be unique and the first attempt of its kind globally to produce a comprehensive register of published events industry research.”

While the primary focus will be on UK research, BVEP said that relevant studies undertaken in other countries will also be referenced.

The project will also assist the BVEP Research Group to identify key gaps in existing market intelligence so that future activity can focus on how best to fill such gaps.

The research will be undertaken jointly by Tony Rogers, of Tony Rogers Conference and Event Services, and Glenn Bowdin, Head of the UK Centre for Events Management at Leeds Beckett University.