A new ‘crowd funded’ music and lifestyle festival has been announced, taking place on the 15 to 17 August 2014 at a 50,000 capacity site in the South East.
Organised by events company AC Promotions, Alt-Fest will feature five stages, with goth, metal and industrial acts, together with the ‘best-of-the-next’ on a newcomers platform and the ‘best-of-the-best’ on a punter polled main stage.
Alt-Fest also promises a clubbing marquee, hosted by a different ‘name’ event team each night, a circus big top, an alternative traders’ field, fairground rides and an artists’ village, showcasing installations, body art and sculptures. What really sets it apart, however, are the means being employed to fund and determine the form of the event.
As well voting on acts to appear on the bill, festivalgoers will be asked to contribute the labour and finance to get Alt-Fest going. Two and a half million people have helped more than 30,000 creative projects on Kickstarter since the site launched in 2009. Crowd funding has already been adopted by a myriad of bands and artists to fund their albums, bypassing traditional record companies and, according to the Alt-Fest website, festivalgoers are committing to the AC Promotions initiative.
The support has already been sufficient to secure a 300 acre site and commitment from the likes of Fields Of The Nephilim, Front 242 and The March Violets, 20 months ahead of the festival. Organisers have promised to reveal more names in February, when Alt-Fest’s own Kickstarter campaign launches, enabling punters to contribute to, “the next big step”.