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Eventim targets fans with new ticket resale platform

FanSale is a new online ticket resale platform launched by Eventim UK. The fan-to-fan, fair value ticket resale platform, has been launched in a bid to help ensure tickets get into the hands of genuine fans. Tickets are verified against Eventim UK’s ticketing system and cannot be resold at a highly inflated price.

Dale Ballentine, Eventim UK’s director of development: commented: “FanSale is about Fan First Thinking, we want to make sure fans get tickets for a fair price. We know that sometimes fans cannot attend their event as planned. FanSale will help solve these problems, and ensure tickets are not sold at an extortionate price, making events more accessible for the real fans.”

According to Eventim UK there are occasions where genuine fans can no longer attend the event they’ve purchased tickets for, and previously there wasn’t a fully integrated platform that would verify the tickets as legitimate. FanSale facilitates this to ensure tickets sold are genuine, and that there’s a fair deal for the seller and buyer, protecting both parties.

In addition, FanSale has teamed up with UPS to enable the tracking of tickets from the sellers preferred pickup point, to the delivery address.
Fans will also be able to see the exact location of the seat they are purchasing, including the block, seat row and seat number.

“In a marketplace where more and more artists are taking steps to protect their fanbase, Eventim UK’s validated fair price solution offers a trusted platform to purchase secondary tickets,” Eventim UK said.

Commenting on the launch, Adam Webb of FanFair Alliance, said: “Research commissioned by FanFair last year highlighted that the majority of music fans would like a mechanism to resell their tickets if they can no longer attend an event.

“They don’t want to profit, just to recoup their costs in a safe and efficient environment. It has been hugely positive to see a growing number of responsible ticketing companies, like Eventim, listen to consumers and move in this direction – and we hope more will follow in 2018,” he concluded.

Eventim UK is part of CTS Eventim, an international provider of ticketing services and live entertainment. More than 150 million tickets for over 200,000 events are marketed annually using the company’s systems.