The Alchemy Partnership, a training and communications agency set-up by former Eventia CEO Izania Downie, has launched its first course, offering events professionals a Professional Diploma in Digital Marketing.
The inaugural five-day bootcamp will take place in Central London from 24-28 November. Delegates will learn the latest techniques across the spectrum of digital marketing, ranging from search, social and mobile to display, analytics, strategy and planning.
The Diploma’s content is accredited by the Digital Marketing Institute and the European Qualifications Authority.
Downie said: “Event marketing professionals are being left-behind by marketers from other sectors when it comes to digital. It is vital that events embrace the opportunities that digital marketing can provide and this accredited diploma will bridge the skills gap that currently exists.”
Alchemy intends to run the Diploma course at various times throughout next year.
Martin Henley, digital marketing expert and accredited trainer for DMI, will lead the November course.