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Grass Roots Retains Chivas Contract

Grass Roots Meetings & Events has retained its Chivas Brothers contract following a two-way pitch.

The company is currently planning an event for 1,600 Chivas employees, to be held at the Glasgow SECC and the Glenlivet Distillery in Banffshire.

Chivas Brothers produces, exports and markets some of the world’s best known Scotch whisky and premium gins, including Chivas Regal, Ballantine’s, Beefeater, The Glenivet and Royal Salute.

Grass Roots won its new deal on the back of a five-year relationship with the company, delivering internal communications, conferences and events.

Grass Roots Retains Chivas Contract

Grass Roots Meetings & Events has retained its Chivas Brothers contract following a two-way pitch.

The company is currently planning an event for 1,600 Chivas employees, to be held at the Glasgow SECC and the Glenlivet Distillery in Banffshire.

Chivas Brothers produces, exports and markets some of the world’s best known Scotch whisky and premium gins, including Chivas Regal, Ballantine’s, Beefeater, The Glenivet and Royal Salute.

Grass Roots won its new deal on the back of a five-year relationship with the company, delivering internal communications, conferences and events.