Heineken For The SECC

Heineken has won an exclusive five year contract to supply beer and cider to the SECC, incorporating live entertainment space The Hydro, which opens in September next year. 

“The partnership will allow us to showcase best-in-class brand activation and the superb opportunity it offers for customer hospitality will significantly enhance our engagement with the trade,” John Gemmell, trading director-north for Heineken, said. “With more than 2m visitors expected per year, the SECC and new Hydro complex will provide outstanding prestige and exposure for our business and our brands.”

 

 

Heineken For The SECC

Heineken has won an exclusive five year contract to supply beer and cider to the SECC, incorporating live entertainment space The Hydro, which opens in September next year. 

“The partnership will allow us to showcase best-in-class brand activation and the superb opportunity it offers for customer hospitality will significantly enhance our engagement with the trade,” John Gemmell, trading director-north for Heineken, said. “With more than 2m visitors expected per year, the SECC and new Hydro complex will provide outstanding prestige and exposure for our business and our brands.”