IMG acquires Winter Wonderland producer PWR

Sports, events, fashion and media company IMG has acquired PWR Events.

PWR are producers of the Hyde Park Winter Wonderland for The Royal Parks and the Hampton Court Palace Festival for Historic Royal Palaces.

The management team and staff of PWR will continue their roles, while becoming part of the company’s Events division that also operates Taste Festivals – including the Taste of London at Regents Park – and the Natural History Museum Ice Rink.

“We are excited to bring PWR into the IMG family along with the management team that has done such a great job of making these popular events so successful. We look forward to working together to continue to develop and enhance these landmark events in two of London’s most iconic and historic venues,” Stephen Flint Wood, SVP, managing director of arts and entertainment, IMG, said.

Jamie Wells, director of PWR Events added: “We are delighted to be working with IMG and excited at the prospect of what the two companies can achieve together.”

PWR Events has worked with The Royal Parks since 2007 to develop Hyde Park Winter Wonderland, which this year will be staged from 20 November 2015 – 3 January 2016.