Canadian technology company Intellitix has billed 2014 as the year that signalled a ‘turning point’ for cashless events.
Last year, Intellitix recorded a twenty-fold increase in cashless transactions compared to 2013.
More than four million cashless transactions were made using Intellitix’s proprietary cashless payment system in the past 12 months, totalling more than $50 million US dollars in on-site spending, compared to two million dollars in 2013.
“These figures represent a true shift in attitude towards cashless payments, both from event organisers and the public. We launched our cashless system in 2013 and to see this level of growth in such a short time proves that cashless truly is the way forward,” said Serge Grimaux, CEO, Intellitix.
“The 2014 season has been a turning point for the technology, with some of the world’s biggest event organisers, sporting events and gastronomic events getting on board and embracing the benefits it can bring to them and their customers – from shorter queuing time if any to improved security and accountability, as well as the opportunity to access a wealth of data.”
The figures were derived from more than 40 events in 10 countries, including England, Scotland, Belgium, the Czech Republic, Switzerland, the Netherlands, Norway, the United States, Mexico, and Canada, where the company’s cashless payment and access control system were deployed.
It was also announced in December that the live festival market in France will join the roster of full cashless events powered by Intellitix in 2015 with Garorock.
At TomorrowWorld in September, more than 500,000 cashless transactions were completed in just three days.
The ID&T-organised event in Atlanta, Georgia welcomed over 160,000 visitors – all issued with an RFID wristband, which became their sole method of access and payment.
Over the same weekend, Intellitix delivered the first all-encompassing RFID solution to a global sporting event at the 2014 Ryder Cup in Gleneagles, Scotland, which attracted 500 million television viewers. Intellitix worked with event organisers and key partners to combine access control, cashless payment, and social media activations customised to each sponsored brand.
“We always knew that 2014 would be the year there would be a change in attitude, but these results have exceeded even our highest expectations,” Grimaux continued. “We are now in talks with some of the biggest events on the planet and we will continue increasing our reach in the coming year.
In early November, Intellitix’s cashless deployment at Electric Daisy Carnival in Orlando, Florida, also included handheld devices that made it possible for roaming vendors, or ‘hawkers’, to increase on-site spending through cashless payment, delivering a fully immersive cashless experience to festival-goers and representing a very significant part of the overall amazing results.
Other milestones for Intellitix included deploying the first fully cashless experience at festivals in the United States (Mysteryland), in Canada (Bud Light Digital Dreams), and in Mexico (Corona Capital), as well as Canada and the UK’s first fully cashless food festivals (Taste of Toronto and Taste of London Winter).