Keith Chamarette has been appointed as the new director of digital at brand experience agency Jack Morton Worldwide.
Chamarette has worked for many leading agencies over his 17-year, career including Positive Digital, Publicis Modem and WARL. He’s also led accounts for Dixon Retail, LG Electronics, Hewlett-Packard, BT, Tesco Clothing, and Procter & Gamble.
With Chamarette on board, the Jack Morton digital team will continue to work with Freeview. They recently launched the latest phase of the brand’s ‘Entertainment. It’s even better when it’s free’ campaign, with an online video running through March.
“I’m thrilled to be joining the team,” Chamarette said. “Jack Morton’s drive to create extraordinary work and the opportunity to develop an even more seamless unity between live experience and the digital world is what attracted me to the agency.
“Digital touch points are now such an integral part of everyday life,” he continued. “It is imperative that we are placing this behavioural insight and knowledge at the forefront of our planning and ideas.”
Jack Morton’s London digital team is part of its Worldwide network and linked to Genuine Interactive, the company’s US-based full service digital agency.