Brand experience agency Jack Morton Worldwide is expanding further with offices in Seoul, South Korea, and is building a new affiliation with Brazil-based agency, Mark Up, writes Annie Byrne.
The agency, which is celebrating its 75th year, is expanding its presence in Germany and South Korea, building campaign teams with staff sourced from its global network.
The openings are intended to help Jack Morton operate with clients on their home soil and expand its client base in Europe and Asia.
Meanwhile, in Brazil, Jack Morton has entered into an exclusive affiliation with Mark Up, a live marketing agency with clients such as Mars and Avon.
The two agencies will work together to support existing and new clients throughout Brazil and South America. Although Jack Morton has previously mounted one-off events for clients on the continent, this affiliation represents its first permanent foothold in South America and will allow for expanded client work.
“This is an exciting expansion for us,” said Josh McCall, CEO, Jack Morton Worldwide (pictured).
“We have been working extensively in Germany and South Korea for years and have been breaking into the Brazil market recently, but to now have support on the ground provides a smoother experience for clients and gives us a great springboard to be ambitious about the experiences we create as well as our global growth as an agency.”