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Keychange initiative empowers women in music

Keychange, a collaborative European programme to empower women to transform the music industry, is set to launch two events at this year’s Reeperbahn Festival in Hamburg.

The initiative, led by PRS Foundation, features a series of showcases, discussions, collaborations and a programme of creative labs at seven international festivals.

“Reeperbahn Festival is rightly proud to be the German partner in the Keychange initiative. We look forward to presenting the project’s launch and working alongside some very impressive, like-minded events with the distinct aim of making a meaningful difference and lasting improvement to the way women in our industry are involved and included in music festivals, conferences, and the business environment in general,” commented Alexander Schulz, founder/director Reeperbahn Festival.

Keychange will see 60 participants from across Europe come together to form a network of female music creators and industry innovators. The project is backed by €200,000 fund from the Creative Europe programme of the European Union innovation for female artists and innovators to test new projects.

Keychange events

A discussion panel kicks off on Thursday 21st September. The session will explore how to empower those who are underrepresented and how we can work together to accelerate change.

Speakers across the two events include chief executive of PRS Foundation Vanessa Reed, Reeperbahn Festival director Alex Schultz. Garbage’s Shirley Manson, and rock artist Nadine Shah.

The speaker line-up also features Tallinn Music Week founder Helen Sildna, Second Mayoress and Senator for Equalization Katharina Fegebank, Head of EU Creative Commission Barbara Gessler, German singer songwriter Alex Feser, and Canadian singer songwriter Emily Haines.

They’ll be discussing the position of women in the music industry, and outlining the ways in which Keychange hopes to inspire and encourage more women to join the profession.

The unveiling of the 60 Keychange participants will take place at a press conference on Friday 22 September.