Kipling’s #wemakehappy initiative comes to the South Bank

Creative agency WONDER has helped fashion brand Kipling launch its new global initiative #wemakehappy.

The aim of the campaign is to celebrate the people who make the world a beautiful place, and encouraged Londoners to share messages with the special people in their lives.

Recipients of the messages were surprised with an invitation to pick up their message at a special event.

WONDER, in collaboration with Amsterdam-based agency First Day of Spring, created a colourful balloon installation on the South Bank, aimed at encouraging the general public to engage with the campaign and spread the #wearehappy message.

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