Ice cream brand Magnum has celebrated its 25th birthday by taking over a section of London’s Regent Street for Summer Streets Presents Magnum’s 25th Birthday.
On Sunday 27 July, Magnum completed its series of summer pedestrianised shopping day activations. Visitors sampled freshly dipped Magnums at a Dipping Bar where Magnum distributed 25,000 ice creams to shoppers.
As part of the campaign, Magnum promoted the #MagnumDresscode hastag, supported by fashion designer Henry Holland who designed a £5,000 dress inspired by the Magnum Classics range.
Live music and performances were provided by the City Academy.