MAMA Group has acquired 50 per cent of award winning alternative festival promoter All Tomorrow’s Parties (ATP).
The deal means ATP will assist with the booking of talent for MAMA ventures, including Lovebox, Wilderness, The Great Escape and shows across the group’s venue estate. And the two companies will work together to further develop ATP’s hugely popular events in the UK and abroad.
“Barry [Hogan] and Deborah [Kee Higgins] run a fantastic business and it is a real honour for us to be working with them,” Dean James, CEO of MAMA Group, said. “ATP’s pioneering attitude and its success in the international market, combined with MAMA’s infrastructure of major festivals and venues is a dangerous combination.”
“We’re thrilled to be joining up with MAMA who have been supportive of us throughout the years,” Hogan added. “The ATP team is looking forward to working with Dean, Ivor [Wilkins] and the rest of the MAMA staff to develop ATP events throughout the world.”