Mash Media has expanded its event portfolio with the acquisition of the office* show from Diversified Communications, for an undisclosed sum.
The event for PAs and office managers, which opened today (11 May) at ExCeL London, was launched by Diversified seven years ago.
“office* is a great event, which regularly attracts over 4,000 PAs and office managers who come to network, learn and to talk to potential suppliers,” said Carsten Holm, managing director of Diversified.
“Organising events has always been an important part of a PA’s job function, so we were not surprised when Mash launched The PA Show alongside Confex last year, as there is significant synergy between the two events. I’m really impressed with what Mash have done with Confex since taking it over a couple of years ago and I think that a co-location between office* and Confex, in what will be a perfect date line, makes so much sense and will enable Mash to develop the show to its fullest potential.
“We are incredibly grateful for all the support we have had from partners, supporters, exhibitors and visitors over the years and look forward to seeing the show continuing to grow in importance under the guidance of the Mash Media team.”
The event has a reputation for combining high-profile keynotes, with a comprehensive seminar and education programme, as well as the centrepiece exhibition, which regularly attracts more than 150 companies.
Julian Agostini, managing director of Mash Media, commented: “We’ve worked hard to get Confex back to its best and I think anyone who visited the show this year would agree that Confex is once again an absolute must-attend industry event.
“Without doubt, office* adds another important dimension to the show, making it even more compelling for both exhibitors and the PA and office manager community to visit the show. We already know this community well and look forward to taking over office and bringing it back to Olympia in a perfect dateline.”
The office* show will take place alongside International Confex and Event Production Show on 1-2 March 2017 at Olympia London.