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Mash TV goes live

Mash Media has launched a new online video service. Mash TV joins Mash Media’s digital portfolio as a premium advertorial service, with free-access content hosted on its YouTube channel and published across its existing websites: Access All Areas, Conference & Meetings World, Conference News, Exhibition News, and Exhibition World.

Mash TV will produce and film a video for your company and publish it online across the relevant Mash Media website(s) and promote it through newsletters and social media, ensuring it reaches the right audience. Clients will be able to use and share their video on their own websites and social media channels.

Mash Media MD Julian Agostini said: “This is a natural extension of our cross-platform offering to the MICE communities. Our industry completely lends itself to video with its vibrant, active and ever-evolving nature. There are so many colourful characters and personalities in our industry that will thrive on our new channel, and we can’t wait to show them off.

“It’s a hugely exciting and important development. Our industry now deserves its own place in the world’s favourite medium and, as always, Mash is the first and only media company to be doing it.”

Conference News deputy editor Martin Fullard, who is steering Mash TV, added: “Video is such a great way to get your message out to the industry, yet it is amazing how few companies are actually taking full advantage of it. While anyone can film a short video on their phone and publish it online, getting it front of the right audience isn’t always so easy.

“Not only can Mash TV film and produce a professional video in an editorial style, but ensure it does get through to the right audience, aka the events industry.

“A video can be timeless, and shared over and over and again. The appeal is obvious.”

Mash TV is ideal for:

Advertorials

Mash TV will spend a day with your company to create a full, professional advertorial film.

Venue showcases

Show off your venue with a guided video tour.

Event coverage

Mash TV can produce summary videos for events of all sizes, from roundtables and drinks receptions to live events and exhibitions.

Case studies

Mash TV is a great portal for agencies and tech companies to showcase their projects and products.

Destination tours

Tell the industry about your destination, be it home or abroad.

For bookings and enquiries, contact Paul King on 020 8481 1122 or email pking@mashmedia.net

Mash TV’s YouTube channel can be viewed here.