Nicola MacdonaldMelodyVR, a company specialising in filming live music in virtual reality, has signed a contract with Warner Music Group to create hundreds of VR experiences involving the group’s artists.
WMG is one of the largest music companies in the world, and is home to record labels including Atlantic Records, Parlophone Records and Warner Bros Records.
Together the two companies will release a number of exclusive VR experiences through the MelodyVR app, including a library of content created with Warner artists throughout 2015 and 2016.
MelodyVR, which will officially launch in early 2017, boasts an extensive library of VR live music experiences compiled over the last two years. The company intends to become the destination for music in VR.
Anthony Matchett, co-founder and CEO of MelodyVR, commented: “We’re incredibly pleased to be working with WMG to create revolutionary content. MelodyVR was founded with the vision of providing music fans with a new and immersive way of engaging with the artists that they love.
“We look forward to working even more closely with Warner Music artists over the coming years and to creating even more compelling experiences for their fans.”
Ole Obermann, chief digital officer & executive vice president, business development, WMG, added: “Warner Music Group is constantly exploring new avenues for connecting our artists with their audiences, and virtual reality presents tremendous, forward-thinking possibilities for heightened musical experiences and new forms of storytelling.
“MelodyVR is a trailblazer of its industry, and passionate about what it does, and we can’t wait to show fans what we’re able to create together.”
