Ticketscript will continue to provide a mobile ticket operation for MTV in 2013 after helping to power the entrance solution at the MTV Europe Music Awards (EMA), Frankfurt in November.
Ticketscript managed the invitations to thousands of competition winners and fans, the technology enabling fully branded tickets to be delivered securely through the system’s robust e-ticketing and mobile ticketing system. It meant MTV could access the full suite of analytics, visitor data and entrance statistics to gauge redemption rates and attendance.
“We are really pleased to have worked so closely with MTV on one of the world’s most prestigious music events,” Jason Thomas, group commercial director at Ticketscript, said. “To have been involved with both the initial ticketing for all competition winners, as well as the entrance control for such a high profile event signifies the value of our ticketing solution.’’