MTV has announced that it will be the exclusive broadcast partner for Belgium’s dance music festival, Tomorrowland.
The entertainment channel will air original content incorporating live event and documentary footage as part of its MTV World Stage franchise. The partnership facilitates the televising of the Tomorrowland festival for the first time.
Tomorrowland will run across two weekends; 18-20 July and 25-27 July 2014.
Two hours of the festival will be broadcast across MTV’s 60+ international channels in nearly 170 territories. The two 60-minute World Stage: Tomorrowland specials are scheduled to premiere in August 2014.
In addition to the World Stage broadcasts, MTV has also announced that it will be developing a documentary celebrating Tomorrowland’s 10-year history as one of the world’s most popular festivals, due to be released in late 2014
“Tomorrowland is a festival in a category of its own, so we’re excited to bring this content to MTV’s international audiences,” said Bruce Gillmer, executive VP of talent and music programming/events, Viacom International Media Networks (VIMN). “Electronic dance music has been part of MTV’s repertoire for almost two decades, stretching right back to the early years – particularly in Europe. So working with Tomorrowland is a perfect fit, and connects us with the new generation of dance music fans and followers around the world.”
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Posted on: 2/4/14