Mysteryland USA will be North America’s first ever cashless multi-day music festival, organisers have announced.
The music and arts festival is the latest event to go cashless, following Liverpool Sound City’s similar announcement last month.
Eventorganisers ID&T have contracted Intellitix, one of the leading Radio Frequency Identification (RFID) companies, to supply their Intellipay cashless payment system across the entire festival.
Festival goers will receive a Mysteryland wristband embedded with a RFID chip. They can add money to their account before the festival, set up automatic top-ups and receive refunds automatically on any remaining balance after the event. Top-up stations will also be placed across the festival site.
Intellitix claims to speed up vendor sales by between 15-30 per cent, eliminating the need to carry cash and speeding up queues.
“This is the year when cashless payment hits the mainstream, as proven by major festivals such as Mysteryland USA who are embracing the technology and the benefits it can bring all parties,” said Serge Grimaux, CEO of Intellitix. “It is fantastic to be working with the Mysteryland team, who have the vision to bring this technology to the North American market on such a grand scale.”
Mysteryland USA takes place on 23-26 May on the legendary Woodstock 1969 grounds in New York state.
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