Black and Ginger has been named as the creative agency for one of the UK’s First World War centenary cultural events, which will be staged in Liverpool from 23-27 July, 2014.

The ‘Memories of August 1914’ event will see internationally acclaimed French artists Royal de Luxe take over the city with a display of street theatre, acted out by giant marionettes.

Black and Ginger will develop the branding and creative advertising for ‘Memories of August 1914’, which will see giants explore the city as part of a story set in a time when Britain was preparing for war. The company will also develop the website for Memories of August 1914 event. 

The event has been co-commissioned by Liverpool City Council in partnership with 14-18 NOW, which is responsible for the UK’s First World War Centenary Cultural Programme.

“This is a dream brief for us. ‘Memories of August 1914’ is set to be even bigger than the giant spectacular ‘Sea Odyssey’ and we are absolutely delighted to be working alongside Culture Liverpool and the fantastic Royal de Luxe again,” said MD of Black and Ginger Alex Frech.

Claire McColgan, Liverpool City Council’s assistant director for culture, added: “Black and Ginger has shown a real understanding of the brief for ‘Memories of August 1914’ and the team has clearly demonstrated a real passion for large-scale international events.”

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Posted on: 16/01/14