Electric Group takes over SWX

November 22, 2017 9:00 AM

Insane Clown Posse at SWX

Insane Clown Posse at SWX Bristol (Nov 2017). Photography by Khali Ackford as seen on Facebook

Electric Group, which also runs Electric Brixton, hascompleted a deal for SWXand will now take over the live music programme at the venue in Bristol. The moverecognises the performance potential of its atmosphere, production and sightlines.

With Ticketweb providing box office and marketing support, Electric Group will manage the SWX live diary from Brixton under the direction of the head of music Mike Weller.

Weller has been working with the SWX team to further refine the venue's live set-up, technically and commercially.

Dominic Madden, Electric Group co-founder, commented: We operate with an independent mindset, shaping an easy and collaborative culture for promoters to embrace SWX with as few financial strings attached as possible.

Having invested substantially to make the venue production complete. We are focused on providing a perfect platform for shows so we can help promoters smash ticket sales.

DHP and local promoter MJR have put several high-profile acts into SWX this year, including Thee Oh Sees, Ride and Django Django, with Aldous Harding, Saint Etienne and Beans on Toast & Skinny Lister coming up in the next few weeks.

SWX also hosts stellar DJs, Sigala, Clean Bandit, Jonas Blue, Don Diablo and Sigma among them this autumn.

Club nights attract more than 250,000 Bristol students to the venue every year; making for an ideal opportunity to market shows to a new generation of gig-goers. And Electric Group will open Friday and Saturday evenings for live shows ahead of the clubs.

Electric Group has said it ispicking a team to underpin the live element of the business and support the staff already in place. The team is led by a GM who has been at SWX for eight years.

Murielle Gonzalez