ExCeL announces new fitness festival
February 18, 2016 12:13 PM
Reebok and global fitness brand Les Mills have announced Les Mills Live, an all-new fitness festival.
Les Mills will begin its world tour on 12 March at ExCeL London, with 4,000 attendees expected. The festival will feature 10 hours of music and and 35 different workouts in just one day.
The world tour follows last year's successful three-event UK tour, which hosted 6,500 people at each event.
It's more than fitness, more than sweat, more than you and me, said Phillip Mills, CEO of Les Mills International. Les Mills Live ignites something inside each and every participant. It pushes them, it motivates them, but most importantly it brings out the unexpected.
Reebok is in its fourth year of a long-term partnership with Les Mills International. Brand president Matt O'Toole said: By working with partners such as Les Mills to create Les Mills Live, we can provide motivation for people to be more active physically, mentally and in their own communities. We are taking fitness to the people in a way that hasn't been done before.