Festivals in Cambridge unite for greater audience
September 20, 2017 1:30 AM
House of Cambridge is a new multi-arts festival designed to showcase the best of exiting festivals in Cambridge in one week, under one roof.
The initiative is the brainchild of Jules Klass, Andrea Cockerton and Paul Smith of CamCreative, the hub for the creative industries in Cambridgeshire. They realised the array of festivals and live events that Cambridge has an opportunity together to reach a greater audience. Their thoughts found a fertile ground in the creative community.
Cambridge has got quite an affluent population and a student population and there is a huge community of people that has never have access either to the city centre or to university buildings where there is a festival on, so we started to talk about how to create a convergent space, Jules Klass told Access.
Cambridge Literary Festival, and the city's film, comedy, jazz and science festivals as well as Classical Concert Series, Cambridge Junction, Ahbab Asian music Festival and The Festival of Ideas are all in discussion to jointhe initiative scheduled for May 2018.
Financial support so far has come from the festival organisers and private funding including support by sound experience company We Are Sound. Klass told Access House of Cambridge is looking for companies and brands interested in supporting the initiative with partnership or sponsorships.
Festivals for all
Accessibility is another factor that prompted the organisers to approach Cambridge's many festivals with a view to inviting them to the House of Cambridge for a feast of festivals’ to be held over eight days at a purpose-build Spiegeltent to be located in the city centre.
There will be three slots per day. Events and activities for children are scheduled in the morning, the afternoon slot is for young adults and the evening time for adults.
House of Cambridge organiser have also announced that there will be live streaming for every event to community centres and libraries in a move to further expand the reach of the events.
Other plans include give away 20 tickets per performance to charities and disability groups.
House of Cambridge celebrates the launch of the initiative at a kick-off party to be held at the 1815 Bar today.