London Design Festival: Bigger and bolder

September 29, 2017 11:22 AM

London Design Festival has reported a record number of visitors to the V&A for the Museum's ninth year as official hub for the event.

Guests flocked to Ross Lovegrove's Transmission and Flynn Talbot's Reflection Room (pictured) to see works commissioned specially for London Design Festival 2017. Visitors were also interested by the additional V&A programming featuring the Global Design Forum the Festival's annual programme of talks and discussions exploring the role of design in a sustainable and prosperous future.

London Design Festival helped drive a total of 173,250 visits to the V&A (15th 24th September 2017), who were also welcoming visitors to their popular exhibitions on Plywood, Balenciaga and Pink Floyd as well as their annual Digital Design Weekend.

Ben Evans, London Design Festival director, commented: We're incredibly proud that the 15th year of London Design Festival has not only captured the hearts of the international design community, but also Londoner's looking to be inspired.

Our longstanding partner, the V&A, continues to offer such a rich concentration of installations and projects, and we are delighted that London Design Festival helped break all existing records.

In its ninth year with the V&A as the official festival hub, this unique collaboration saw iconic spaces within the Museum transformed by an extraordinary collection of specially-commissioned installations and displays by international contemporary designers.

Over the last nine years, the partnership of the V&A and London Design Festival has gone from strength to strength, commented Victoria Broackes, head of London Design Festival at the V&A, adding that this year's programme of installations, displays and events was innovative and exciting, with a focus on new materials and techniques from Transmission by Ross Lovegrove, to While We Wait by AAU Anastas.

We are delighted that the Festival programme at the V&A reached such a wide and diverse audience, bringing new visitors to the Museum to be inspired by the installations on display as well as encouraging them to explore the Museum's historic galleries, collections and architecture, Broackes concluded.

Murielle Gonzalez