Millennial 2020 rebrands to FUTR, as events take centre stage

March 19, 2018 3:30 PM

FUTR included event beer provider Unlimited Brewing and showcased new events Christmas in July and Mad World.

Organisers of Millennial 20/20, an event dedicated to the future of commerce, announced a rebrand to FUTR (FUture TRends) and introduced the latest evolution' of the event.

Unlimited Brewing allows festivals and events to select from a recipe menu of ales and lagers or go bespoke and create their own recipe from scratch. Users can personalise a label to suit their event branding, and get the beverage sourced from near to their event site.

Christmas in July, meanwhile, is an event designed by journalists, to search all of the content they need in one location. The next event, which takes place at B1 Victoria House, Bloomsbury on 11-12 July.

It offers retailers, household brands and emerging start-ups a place to showcase their products and services all in one place.

Mad World is an event to eradicate stigma and spark a new era of mental health and wellbeing in the workplace. It takes place 9 October in London.

FUTR reflected on its rebrand and evolution: In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what's next.

This isn't just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of innovations, technology and solutions for the ever-changing landscape. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see what's next, understand how to bridge the gap between now and next', while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today's consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is our next chapter.

Whether it's accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all your Future Trends.

Tom Hall

Editor