Musical Bingo creator launches new experiential events agency
February 17, 2016 1:01 PM
Johnny Unknown, creator of Musical Bingo and Gospeloke, has announced the launch of It's Unknown experiential events and entertainment agency.
It's Unknown has curated areas at UK festivals including Bestival, Glastonbury and Isle of Wight Festival and founded a number of themed club nights in London.
They have worked with a diverse range of clients including the BBC, Spotify and Microsoft to create bespoke experiential events.
It's Unknown founder Jonny Unknown said: “Everything we do is built on two basicprinciples, interactivity and jubilance. It’s Unknown aim to take peoplejust far enough out of their comfort zone that they wholly engage andleave with a lasting impression of an extra-special occasion.
With our imagination and knowledge we want to work with brands tocreate experiences that make people want to talk, tweet and rave totheir friends about. This type of advocacy and power can’t be bought.From the events we run up and down the country, we are seeing consumerswanting to engage and be entertained by brands more than ever. And asthis is our specialist area, we think this is a really exciting time tolaunch our new company.”
The official launch party for It's Unknown will take place on 24 February at The Queen of Hoxton.