Brand experience and entertainment strategists Frukt has won a multi-agency pitch for O2.

Frukt has been appointed by O2 to work on strategy, creative and delivery to further strengthen O2’s pioneering partnership with the music industry and music fans.

The music and entertainment strategists will develop new approaches and concepts for O2’s music portfolio that includes their relationship with venue, The O2 and the 16 O2 Academy venues across the UK.

In addition, Frukt will further evolve O2’s Priority platform, to grow engagement with both music fans and casual consumers whilst forging stronger relationships with the music industry.

O2 Academy venues will further develop their activities as Frukt and O2 bring new experiences to music fans across the UK. 

“O2 is dedicated and passionate about music and have gone above and beyond to treat their customers as fans. This is an incredible opportunity for us, as we believe Frukt and O2 can do remarkable things in the years to come to make music experiences for fans even better, and to further integrate music across the innovative digital world of O2,” said Jack Horner, co-founder and executive creative director of Frukt.

Nuala Donnelly, head of The O2 Sponsorship added: “We are delighted to confirm that FRUKT has won the pitch for O2’s music sponsorship account and will be working very closely with us over the next three years to further develop our O2 music strategy, and activate our sponsorship rights across The O2 and O2 Academy venues.

Frukt’s response demonstrated high levels of creative thinking and a clear understanding of our desire to use digital innovation to take our music sponsorship activity to the next level. Combined with their outstanding music expertise, we feel they are best placed to help us evolve our music sponsorship strategy and deliver even greater experiences for music fans.”

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Brand experience and entertainment strategists Frukt has won a multi-agency pitch for O2.

Frukt has been appointed by O2 to work on strategy, creative and delivery to further strengthen O2’s pioneering partnership with the music industry and music fans.

The music and entertainment strategists will develop new approaches and concepts for O2’s music portfolio that includes their relationship with venue, The O2 and the 16 O2 Academy venues across the UK.

In addition, Frukt will further evolve O2’s Priority platform, to grow engagement with both music fans and casual consumers whilst forging stronger relationships with the music industry.

O2 Academy venues will further develop their activities as Frukt and O2 bring new experiences to music fans across the UK. 

“O2 is dedicated and passionate about music and have gone above and beyond to treat their customers as fans. This is an incredible opportunity for us, as we believe Frukt and O2 can do remarkable things in the years to come to make music experiences for fans even better, and to further integrate music across the innovative digital world of O2,” said Jack Horner, co-founder and executive creative director of Frukt.

Nuala Donnelly, head of The O2 Sponsorship added: “We are delighted to confirm that FRUKT has won the pitch for O2’s music sponsorship account and will be working very closely with us over the next three years to further develop our O2 music strategy, and activate our sponsorship rights across The O2 and O2 Academy venues.

Frukt’s response demonstrated high levels of creative thinking and a clear understanding of our desire to use digital innovation to take our music sponsorship activity to the next level. Combined with their outstanding music expertise, we feel they are best placed to help us evolve our music sponsorship strategy and deliver even greater experiences for music fans.”

Got a story for Access All Areas? Email Tom Hall
Follow us @Access_AA
Or on Facebook and Instagram