Protec acquires Aventeq

January 4, 2018 10:02 AM

L-R: Protec CEO Steve Lakin and Chris Bramwell of AventeqLtd.

Protec has acquired AventeqLtd., the Birmingham-based production and hire service specialist. As part of the agreement, Aventeq will take Protec’s identity to operate as Protec European Events and will have access to a much larger palette of event production resources, including state-of-the-art technology, equipment and skilled staff.

Protec European Events will be in a stronger position to extend its services to a larger client base and offer a more comprehensive and creative approach to its technical productions.

Established in 2008 by an experienced team led by Chris Bramwell, Aventeq has prided itself in delivering quality projects all across the UK and Europe.

The company offers a comprehensive suite of services, including creative and technical design, production, lighting, audio, video, staging, rigging and venue support services.

Stephen Lakin, Protec's founder and CEO, commented: Chris Bramwell and the team have built up a strong business and I'm thrilled to welcome them into the Protec family. I am looking forward to the opportunity to introduce their customers to a wider global reach and more exciting tools & technology to create unique and memorable event experiences.

Bramwell will continue to lead the company to execute on its growth plans but with the backing of the vast resources of Protec. He commented: “Aventeq, which of course I'm thrilled to say, is now Protec European Events, has a similar passion to Protec. We focus on delivering fantastic experiences for our clients and audiences.

“We are very excited to be a part of one of the world's most respected industry leaders and now be able to offer our clients a more creative and technological palette with a wider market reach.

Exponential growth

Protec offers comprehensive event technology and staging solutions from innovative design through to technical planning to the eventual implementation. It has ten fully-fledged departments and over 140 handpicked full-time staff who are highly trained and are at ease with the equipment and technology the company has continually invested in over the years.

Technology in the events industry has seen exponential growth, creativity has become bolder, and audience engagement now plays a crucial role in every event,” Lakin commented.

The Protec boss said its clients are spending more time on developing bespoke events, creatively using content with technology to immerse and involve their audiences in their story's environment.

“There is greater demand for a break from the typical ‘sit and listen’ conference format to a more imaginative, dynamic, immersive and involving experience. This spurs us to continually think creatively and develop new ways of delivering our productions,” Lakin added.

Lakin said that Protec’s creative approach to all its projects and the ability to consistently create extraordinary experiences through clever use of technology is what set the company apart. “It is this approach that Protec European Events will take on, which I'm sure will be an important factor to ensure that their clients are thrilled with every event delivery,” Lakin concluded.

Murielle Gonzalez