Silverstone Classic organiser rebrands

May 5, 2015 1:37 PM

Surrey-based live events agency Goose Communications has revealed a new brand identity to coincide with its 10-year anniversary.

Renamed Goose Live Events, the agency welcomed clients including Unilever, Syngenta and Luxottica, to a celebration at London's Getty Images Gallery last week where a new logo and website were unveiled. Goose Live Events is also repositioning as a specialist live events agency. The agency will offer a full service approach, leveraging its expertise in experiential marketing, live events and digital content.

Nick Wigley, CEO of Goose Live Events, said: Reaching a decade in the life of the company is something we wanted to celebrate and also acted as a milestone for us to reflect on how we have evolved over that period. We continue to maintain a strong client base in corporate events yet the scope of our services has changed dramatically over the last 10 years.

Wigley noted the majority of Goose's client events were now delivered overseas, and he flagged up particular expertise in automotive and motorsports events.

We wanted to create a new identity that more accurately reflects Goose in 2015, he added.
Other Goose clients include AstraZeneca, Bentley Motors, Costa, Harley-Davidson and Lamborghini.

Goose Live Events also owns and manages Silverstone Classic, the world's biggest classic motoring festival which is celebrating its 25th Anniversary in 2015. Other public events managed by Goose Live Events include the Regent Street Motor Show and the Bonhams London to Brighton Veteran car Run.

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