TFL announces series of pop-up festivals for Old Street station
January 22, 2016 2:31 PM
Old Street Tube station will be home to a number of small festivals in 2016 after its success with pop-up retail spaces over the last two years.
The line-up will include secret events and a range of customer experiences each month, starting in January with a Health and Wellbeing Festival.
Justin Brand, director of commercial asset management at TFL, said: Since we launched Old Street Tube station as our pop-up retail destination, over 200 retailers have set up shop there, bringing some fantastic services and products to the 23 million people who use the station each year.
The new line up of retailers at the station will showcase some of the best brands around. The revenue that we generate from the retailers is reinvested into our transport network to deliver improved services for customers.
TFL announced its plans to establish Old Street station as a pop-up retail destination in April 2014, and later the same year appointed Appear Here to manage the pop-up units.
Since then more than 200 retailers, including big names like American Eagle and Microsoft, have rented space in the station.
Old Street's transformation is part of a commercial development plan by Transport for London to generate 3.4bn in non-fare revenue over the next decade.