The National Outdoor Events Association (NOEA) has confirmed Paul Smith as the keynote speaker for the annual convention to be held on 22 November at the Guildhall Bath.
Smith is director of City & Spectator Experience from the global events team at the England and Wales Cricket Board (ECB). He was part of the team behind the ICC Women’s Cricket World Cup earlier this summer, one of the standout outdoor events of the year.
“The NOEA Annual Convention and Awards are all about promoting best in class for the industry and there really aren’t many events that have come close to the ICC Women’s Cricket World Cup for drama, excitement, and the ability to capture the imagination of a country,” commented Andy Grove, interim president, NOEA. “Paul was a vital part of this success story and I’m delighted he’ll be sharing his experience with NOEA members.”
In his talk, Smith will address the challenges going into hosting this and other global sports events, and how the Women’s Cricket World Cup team pulled together to create a globally iconic moment and allow access to a sport for a generation.
The NOEA Convention will once again look at the wider commercialisation of the outdoor events industry with the theme of ‘The Commercialisation Project Part Two: Create. Collaborate. Control.’
Also in the programme are talks from festival organisers, discussions around supply chain relationships, and insights on technology, event marketing, and more.
The event will also include a series of sessions from NOEA’s Futures Supporters GL events UK, ACT Group, and Eventbrite (21 November).
On the day of the convention (22 November), the evening will also see the NOEA Annual Awards celebration.