Queen Elizabeth Olympic Park has been revealed as the location for elrow Town London.
The fully immersive, open-air festival will be held on 19 August, with two music stages housed within a pop-up metropolis.
Elrow Town will take the spirit of London 2012 as inspiration, incorporating Olympic-themed elements into its Rowlympics theme. Partygoers can expect to be immersed into a 360-degree experience.
The streets and markets of elrow Town will each feature a different theme. The residents of uptown will celebrate ‘Singer Morning’, a happy-go-lucky concept where an anything goes attitude will be in full force.
Downtown will include in a Spanish fiesta, ‘Feria de Abril Presents: El Rowcio’, where flamenco-dancing señoritas and rows of marquis casetas will be stacked high with Spanish tapas and sangria.
Priority tickets are available for registered customers from 29 March, with a gneeral sale following on 31 March. Sign up for priority access at elrowtownlondon.com.