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Parallel London secures high-profile sponsors

Barclays, Gatwick Airport and Irwin Mitchell will all sponsor this year’s inaugural Parallel London.

The disability-led push/run event will take place at London’s Queen Elizabeth Olympic Park on 4 September, celebrating exactly four years on from the London 2012 Paralympics.

Parallel London also opens on the weekend before the opening of the Rio Paralympics. It is the centerpiece of a wider family festival that aims to showcase the best in accessible attractions shifting perceptions and bulldozing barriers across technology, culture, children’s entertainment, health and fitness and more.

“Our ambition is to make Parallel London one of the most celebrated and innovative events in the UK, which can also play a significant role in removing barriers in our society,” said Parallel London founder Andrew Douglass.

“I couldn’t wish for three more dedicated and dynamic partners who not only share our ambition, but also our passion to move inclusivity from the margins into the mainstream.”

Barclays will sponsor the festival’s Technology Zone. Elaine Draper, director of accessibility and inclusion, Barclays, commented: “It’s so energising to work with such a great team who share our commitment to empowering people with disabilities.

“We are delighted to sponsor the Technology Zone as we are passionate about harnessing digital technology to eliminate historic barriers to accessibility. The zone will showcase the latest in accessible gadgetry and tech, including our very own Eagle Lab ‘maker space’ providing an opportunity for everyone to discover the fun and creativity of 3D printing.”

More information about Parallel London can be found at http://parallellondon.com/.