Plymouth City Council (PCC) is looking to form a collaborative relationship with an organisation to deliver a high-quality music event starting in 2018.
Jamie Yabsley, marketing and events manager at Plymouth, told Access that the opportunity has arisen following the end of a 4-year contract with MTV.
“We have had a festival in Plymouth for the last four years called MTV Crashes Plymouth. This was delivered in contract and partnership with MTV. This has now come to an end and we are looking to 2018 onwards,” Yabsley said.
Yabsley explained that the council is out in the market to find a new partner to form a collaborative relationship. He suggested that the council might also be considering to work with MTV again.
“The event will take place in July to 35k fans per day, and will take place on Plymouth Hoe,” Yabsley added. “We have had Martin Garrix, Little Mix, Kaiser Chiefs, Tinie Tempah, Jess Glynne, Afrojack, Rudimental, Foxes, Example, Sigma, Busted plus lots more in recent years.”
The council’s vision is to create a significant, high profile, ticketed music event – or series of events – with UK and international artists that will create national and international exposure.
PCC has also announced that it is exploring a range of contractual and operational models. This includes the council providing the project management staff and operations to ensure high quality and safe delivery of the event. The length of contract will be limited to a maximum of five annual festivals.
Plymouth’s events team is made up of experienced professionals with a proven track record in the delivery of major international events including Olympic Torch Relay, MTV Crashes Plymouth, The America’s Cup, The British Firework Championships, The Transat and National Armed Forces Day.
The council hopes the next event will grow as a brand starting in 2018 and fully establishing itself by 2020.
In 2020, Plymouth will celebrate the 400th anniversary of the Mayflower sailing to the United States, and a music event will be a key part of the celebration.