As National Events Month October (#NEMO) moves into its final week, Prime Minister David Cameron has again given his backing to the campaign in a letter, wishing it “every success”.
At the start of #NEMO, campaign leaders pledged to promote more widely statistics that claim the UK meetings and events sector is worth £39.1bn and sustains 530,000 jobs and 25,000 businesses.
The Prime Minister credited the industry’s “significant contribution to the economy” and advised that he was working with the Department of Culture Media & Sport and UK Trade & investment to support the industry even further.
Week two of #NEMO then saw SMP Fergus Ewing, minister for energy, enterprise and tourism in Scotland, briefed on the campaign during the Scottish Tourism Alliance’s annual conference in Stirling.
The second week also celebrated exhibition and experiential events, which included the IP EXPO Europe, where the internet’s creator Tim Berners-Lee, delivered the opening keynote on 8 October at Excel London.
During week three, Edwina Hart, minister for finance and local government in Wales, gave her support to the campaign at the Association of Independent Festival Organisers Congress in Cardiff.
The month also saw the launch of the Outdoor, Music, Cultural and Sporting Week.
UK tourism minister Helen Grant is set to attend the #NEMO Celebration Event finale at the Museum of London on 27 October.
“The sheer reach of the campaign this year, both through our extensive social campaign and our #NEMO, as well as the volume of events that have adopted our branding has attracted some really high profile support,” said Alistair Turner, campaign director of Britain for Events.
“The comments from the Prime Minster are welcome, and we continue to work with his office as well as other government departments to increase the international competitiveness and profile of this great industry.”