Ryanair, the Dublin-based low-cost airline, has launched Ryanair Tickets. The company enters the ticketing market in a joint venture with Coras, an Irish tech start-up that enables ticket agencies to integrate inventory into third-party websites.
Mark McLaughlin, CEO of Coras, commented: “Travel plans increasingly start with the purchase of an event ticket, whether it be for a Premiership football match or for a favourite music artist. Ryanair Tickets offers customers a more convenient and personalised experience to purchase the best event tickets across Europe.”
Ryanair Tickets has been set up to sell theatre, music and sporting tickets across Europe on the Ryanair website. The airline said its 129m customers can now purchase tickets for shows in the West End of London, both directly via the dedicated website and through the Active Trip page, matching the date and destination of their trip.
Greg O’Gorman, Ryanair’s director of ancillary, commented: “We’re pleased to partner with Coras to launch Ryanair Tickets, offering customers the opportunity to purchase tickets to top West End shows including Aladdin, Wicked, The Lion King and Les Misérables.
“Customers will benefit from very competitive prices as an easy add-on within their “MyRyanair” account. Initially launching with tickets for shows in the UK, Ryanair Tickets will be extended to include events across Europe in the future.”
Ryanair Tickets’ live music roster starts with London’s ‘Live at Chelsea’ series, on sale from 10 November, with tickets for more theatre, live music and sporting events coming soon.
Customers can purchase tickets for all events in seven languages (English, French, Spanish, German, Italian, Portuguese and Polish) and three currencies (Euro, Sterling and Złoty) with more to follow.
The move is part of Ryanair’s latest digital initiative under year four of its “Always Getting Better” programme. The scheme also includes a personalised website, a new Ryanair Rooms website, Apple Pay integration, long haul Air Europa flights on sale on the Ryanair website and a new partnership with the Erasmus Student Network.