The Scottish Festivals and Events Association (SEFA) formally launches at the Royal Scots Club, Edinburgh on 16 May.
The event will be an opportunity to find out more about the association and to hear from guest speaker, brigadier David Allfrey, chief executive and producer of the Edinburgh Military Tattoo.
With the tourism and events identified as a core component of the Scottish government’s economic strategy, SEFA will act as an advocate for its members, ensuring their views are heard on key issues and policy impacting on the industry.
“[It] creates and sustains jobs, attracts spending into the Scottish economy and plays a major role in supporting business and leisure tourism visitors,” association chairman, Angus Mackay, said.
“We want to ensure that SEFA works with government to maximise the health of our industry and to strengthen Scotland’s reputation as an event hosting destination through the entire supply chain.”
The sector, which includes major cultural, sporting and business events, is worth £1.5bn to the Scottish economy, with conferences and business activity accounting for 57 per cent of the total.