See Tickets and Ents24 partner

Ents24 has partnered with See Tickets to create the new Ents24 Backstage platform.

The new Backstage platform enables event organisers to list their events, get them promoted to Ents24’s audience, and sell tickets directly and at no extra cost using See Tickets’ technology.

Promoters, artists and venues use Backstage to promote their events for free to the 1.8m entertainment fans visiting Ents24 every month.

Ents24’s Adam Brooks said: “Our partnership with See provides the best of both worlds; the ability to list events and sell tickets via a trusted, secure and recognised platform, and the benefits of promotion to one of the UK’s largest audiences of live entertainment lovers – all for free and within a few clicks.”

“We are pleased to be powering the refreshed Backstage platform with our ticketing technology and functionality,” said Martin Fitzgerald, chief commercial officer at See Tickets. “There’s a natural and mutually beneficial fit between Ents24 and See – we are both committed to connecting fans to events and this new partnership is all about doing just that.”

Backstage also works in conjunction with Ents24’s recently-launched widgets, meaning that any events listed on Ents24 can also appear automatically on other businesses’ sites, along with a ‘buy’ button once the widget has been installed.