The increasing popularity of large-scale concerts are bringing music and sport together with companies Showsec and Music Plus Sport.
Showsec, the crowd management and event security company, will be working with music promoter Music Plus Sport on five major events this summer featuring performances from Little Mix, Jess Glynne and Sir Tom Jones.
Showsec are hoping to start a long-term association with Music Plus Sport.
“We are delighted to be given this opportunity to work with Music Plus Sport and venture into this market of race/sports ground-style concerts, one which has enjoyed considerable growth in recent years,” said Simon Battersby, Showsec director.
Music Plus Sport operate a number of live music brands, including The Jockey Club live venture, as well as concerts at venues such as Donington Park, Alnwick Castle, rugby stadiums and cricket grounds.
“We have worked in the past with their event director Anthony Norris in a different guise, so we hope this will be the start of a long-term association with the business and contribute to a continuation of their success story in the future,” adds Battersby.