Smart Live expands its northern division

Creative events specialist Smart Live has opened a new office at The Greenhouse in Greater Manchester’s MediaCityUK.

Smart Live, owned by Smart Group Ltd, creates a wide range of events including conference, product launches, exhibitions and awards ceremonies.

According to Smart Live’s head of client services Alex Morrisroe (pictured second from right), the expansion is indicative of the growing opportunities up north.

“Over the last three years, Smart Live has seen businesses become less London-centric and as a result, the agency has been delivering events across the UK with a particular focus in the North West,” he said.

“MediaCityUK was a clear choice to launch our second office, as it’s a dynamic and collaborative hub for creativity, and perfectly positions us within close proximity to the rich and diverse culture Manchester has to offer. I am delighted we now have a foothold in this great city.”

Lynn Haime, asset manager at MediaCityUK, added: “It’s great news for us that Smart Live has chosen The Greenhouse as its northern base – it’s a hive of activity with a whole host of prospective clients on its doorstep. We look forward to seeing what huge potential the northern expansion delivers for Alex and the team.”