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SME London and BBC Music Introducing announce Amplify

Event company SME London and BBC Music Introducing are set to host Amplify, a new event for aspiring artists and musicians.

The three-day event takes place 6­–8 October at ExCel London with 150 masterclasses and 150 exhibitors.

Amplify will also include 250 industry speakers including Annie Mac, Jo Whiley, Steve Lamacq, MistaJam, Jamie Cullum, and Phil Taggart.

“It’s never been harder to break into the music industry than right now – people don’t know how to get their music heard or where to go for expert advice,” said Tim Etchells, managing director of SME London.

“That’s why we’ve created Amplify, to guide people through the minefield and help them grab that big break. Never before under one roof have the key industry makers and breakers been ready to sit and listen to music and questions in this way. It’s a truly unique offering that no one who dreams of making it should miss.”

Amplify will celebrate the 10th anniversary of BBC Music Introducing, which has helped launch the careers of Florence and the Machine, The 1975, Slaves, Catfish and the Bottlemen, and James Bay.

Bob Shennan, director of BBC Radio & Music, commented: “BBC Music Introducing has been discovering and supporting the best new artists in the country for the past 10 years, and we are excited to be bringing all the best music industry experience and knowledge under one roof at Amplify this year.”