Smyle has been appointed to deliver day and evening events as official production partner at the Beyond Sport Summit & Awards.
Leading figures from sport, business and politics will gather at the Beyond Sport Summit & Awards in London from 19-21 October to explore how sport can be used to address the severe cultural and economic divisions that are currently dominating world affairs.
The Hertfordshire and London-based creative agency has been appointed as the official Production Partner across the three day programme delivering day and evening events across multiple venues.
Political leaders and governing figures including HRH Princess Haya Al Hussein, former FEI president; Lord Ashdown, president UNICEF UK; Baroness Valerie Amos, former undersecretary general for humanitarian affairs and emergency relief coordinator; David Grevemberg, CEO Commonwealth Games Federation and Alistair Campbell, writer, communicator and strategist, will join leading figures from the world of sport including Brett Gosper, CEO World Rugby; Lawrence Dallaglio, Rugby World Cup winner.
Beyond Sport founder Nick Keller said: “We pride ourselves on the quality of the events we run and the quality of their content and production. Beyond Sport needs a perfect blend of the two and with their fantastic leadership team, market leading sustainability credentials and vast experience in the events industry, Smyle were the obvious choice as our production partner.”
Smyle Group MD Rick Stainton said: “It is really inspirational to be involved in such an engaging thought leadership project and its values align directly with our culture as a business – we are very proud to be an official partner.”
The three-day event encompasses the Beyond Sport Awards, recognising some of the leading projects in the world. Venues across London will be used, including the BT Tower and the Grange St. Paul’s Hotel.