A new survey by marketing agency Savvy has demonstrated a rise in live brand experiences across the retail sector.
73% of 18-34s rated experiences over physi...
Alison Williams of L’Oreal closed out day one of the Event Production Show with a presentation about keeping audiences engaged in a changing events landscape.
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Whiskey brand Jameson has appointed brand experience agency Jack Morton as its global experiential agency of record.
The appointment was made following a com...
The Event Production Show, taking place in Olympia London from 26-27 February, has revealed the full line-up of speakers for its Brand Experience Theatre.
Th...
Refinery29, a media and entertainment company for young women, has announced a partnership with IMG, an events company specialising in entertainment, sports, me...
Legendary London club fabric, which reopened in 2017 following a dispute over two drug-related deaths, has boarded up ints entrance and installed an unusual exp...
A majority of events professionals say the senses need to be better incorporated into events to deliver increased engagement, yet just over a quarter believe th...