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Hire Space unveils top trends for 2017 Christmas parties

Venue booking platform Hire Space has unveiled the top trends for this year’s Christmas party season, compiled from extensive research by its Venue Experts.

The top venues receiving enquiries for Christmas parties show a mix of trendy modern spaces and elegant historic venues. The most popular venue this Christmas is RSA House, located just off the Strand, it offers a wide range of spaces, with everything from modern reception rooms to grand dining halls.

Runners up include Shakespeare’s Globe at number two, Andaz London, Liverpool Street at number three, The Brewery on Chiswell Street at number four and Carousel in the West End at number five.

This year’s most popular date for Christmas celebrations is Thursday 14 December, closely
followed by Thursday 7 December, Friday 8 December, Wednesday 13 December, and Friday 15 December. So, if you’re out on any of those dates prepare yourself for tipsy tube travellers and sozzled Uber surges.

This year’s Christmas party bookings show an increased focus on informal dining options, which are now far more popular than more formal, seated dinners when it comes to Christmas entertaining. This is down to the surge in popularity of street food as well as buffets. This is a trend that shows no sign of stopping increasing from last year by 14.28 per cent.

Taking a look at party spending by sector, Hire Space found that it’s the property industry which throws the biggest Christmas parties. However, when you look at spending per head, it’s the media industry that lavishes guests with the highest spend at parties with an 12% increase in spend per head compared to 2016.

The best time to book a Christmas party is August. That’s because most Christmas enquiries are received at the beginning of September, and finalised by the end of the month. Larger events tend to book earlier and take longer to finalise bookings.

The South and Central London remain top choices for Christmas parties, however East London continues to grow in popularity as a Christmas destination, with companies starting to favour areas closer to Liverpool Street.

Edward Poland, Hire Space co-founder and COO said: “Our research into Christmas 2017 trends is a result of enquiries received by my team of Venue Experts for this Christmas season.

“We’ve seen a 39.5 per cent increase in the number of enquiries received and an increase of 104 per cent  in the total value compared to last year, so it’s safe to say we’ve been busy. We have a unique Christmas party culture in this country with the majority taking place in London, the undisputed Christmas party capital of the world.”

Hire Space reaches crowdfunding target ahead of deadline

Online venue marketplace Hire Space has hit its £500,000 target in less than six weeks after launching a crowdfunding campaign on 16 May.

More than 200 venues, event professionals and private investors helped the platform reach the £500,000 funding target in return for 5.10 per cent equity in the company.

The investment will go towards strengthening Hire Space’s position as one of the go-to platforms for venue booking in the UK and help to develop its technology offering.

Edward Poland, Hire Space co-founder, said: “We’re delighted to have hit our target with time to spare. The response from events professionals has been phenomenal and shows the faith that the UK events community has in Hire Space. We’ll use the funds raised to build a business we believe will revolutionise the events industry in the UK and beyond, and to continue to showcase the memorable venues so loved by businesses and the public.”

The company was founded in 2012 and operates in London, Manchester, Birmingham and Liverpool.

In the four years since the site launched it has grown to have thousands of customers – including Facebook, Google, Instagram and Red Bull – and receives more than 100,000 visitors every month.

Event profs support Hire Space crowdfunding campaign

On 16 May, venue-finding website Hire Space will launch its crowdfunding campaign in the hope of raising a total of £500,000.

The campaign has already received support from venues and events professionals and aims to encourage a community of event professionals to help guide its future.

Edward Poland, COO and co-founder of Hire Space, said: “The collaborative nature of crowdfunding lends itself perfectly to our mission. The most important part of this campaign to us is creating a community of like-minded professionals who want a stake in what we see as the future of events.

“The events industry is full of talented, creative individuals who have great ideas and vision and this process will allow us to connect more closely with our users and the industry as a whole.”

The new shareholders will join Hire Space’s existing backers, which include Karen Hanton MBE, founded or TopTable.

Glenn Mainwaring, corporate sales manager at The Barbican, said: “We love Hire Space at The Barbican, it’s very quickly become an indispensable marketing channel and it’s great to see it go from strength to strength.”

Big boost for Hire Space with new funding

Online venue marketplace Hire Space has secured £750,000 to complete its expansion in the UK and pilot its venue-finding concept in international cities.

Backed by angel investors including TopTable.com founder Karen Hanton MBE, the latest round of funding brings the total investment to over £2m since its launch in 2013.

“Having launched in three new locations in the UK last year, we are excited to take Hire Space to the next stage in its development,” said Hire Space co-founder Edward Poland (pictured left).

“The continued support from our investors will allow us to realise our ambitious plans for international expansion as well as opening up untapped spaces in the capital and across the rest of the UK. London is a key city in the international events market and we’ll be using it as a launchpad to scale the business.”

According to the London start-up, the investment follows a year of rapid growth for Hire Space that tripled in size in 2015, and will support the preliminary launch of the website in key locations in Asia and North America.

Hire Space to launch membership Plus programme at second birthday

Hire Space is set to launch a new rewards programme for regular venue-bookers, called Hire Space Plus.

The programme entitles members to free Hire Space account management, priority access to offers, deals and event invitations, and new venue alerts.

Hire Space Plus will be announced at the venue-booking website’s second birthday party next week (6 May) at the ArcelorMittal Orbit in the Queen Elizabeth Olympic Park.

BBC, Apple, ITV, Barclays, Google, Expedia, PwC, Innocent, MC Saatchi, and WPP are among the 250 event bookers set to attend the party, which will feature cocktails from Looking Glass, live music, canapés, and production by EMS Events.

“It’s our second birthday party and an opportunity to launch a brand new programme for our most loyal customers,” said Hire Space head of events Hannah Durrant. “It should be a memorable occasion and we cannot wait to welcome so many guests.”